The basic idea behind specialization is that
a. certain individuals are more ideally suited for some types of jobs than others.
b. if individuals can concentrate on a limited number of activities, they can become experts on those tasks.
c. division of labor will lead to the most cost-effective selling effort possible.
d. when salespeople become experts on certain products, integrating the efforts of different salesforces becomes easier.
e. customers would rather speak with a salesperson that specializes in selling one product.
Answer: B