The overall objective of territory design is to
a. motivate salespeople to their fullest potential.
b. ensure that all accounts are assigned salesperson responsibility and that each salesperson can adequately cover the assigned accounts.
c. evaluate the workload for each territory.
d. group the planning and control units into territories that are as equal as possible in opportunity.
e. assess the potential sales that the firm might achieve in each planning and control unit.
Answer: B