For a particular company resource/capability to have real competitive power and perhaps qualify as a basis for competitive advantage, it should:
A. be hard to copy, be rare and something rivals lack, be competitively valuable, and not be easily trumped by substitute resource strengths possessed by rivals.
B. be something that a company does internally rather than in collaborative arrangements with outsiders.
C. be patentable.
D. be an industry key success factor and occupy a prime position in the company's value chain.
E. have the potential for lowering the firm's unit costs.
Answer: be hard to copy, be rare and something rivals lack, be competitively valuable, and not be easily trumped by substitute resource strengths possessed by rivals.