A blue-ocean strategy:
A. is an offensive strike employed by a market leader that is directed at pilfering customers away from unsuspecting rivals to boost profitability.
B. involves an unexpected (out-of- the-blue) preemptive strike to secure an advantageous position in a fast-growing market segment.
C. works best when a company is the industry's low-cost leader.
D. involves abandoning efforts to beat out competitors in existing markets and instead invent a new industry or new market segment that renders existing competitors largely irrelevant and allows a company to create and capture altogether new demand.
E. involves the use of highly creative, never-used-before strategic moves to attack the competitive weaknesses of rivals.
Answer: involves abandoning efforts to beat out competitors in existing markets and instead invent a new industry or new market segment that renders existing competitors largely irrelevant and allows a company to create and capture altogether new demand.