Because when to make a strategic move can be just as important as what move to make, a company's best option with respect to timing is:
A. to be the first mover.
B. to be a fast follower.
C. to be a late mover (because it is cheaper and easier to imitate the successful moves of the leaders and moving late allows a company to avoid the mistakes and costs associated with trying to be a pioneer—first-mover disadvantages usually overwhelm first-mover advantages).
D. to be the last-mover—playing catch-up is usually fairly easy and almost always is much cheaper than any other option.
E. to carefully weigh the first-mover advantages against the first-mover disadvantages and act accordingly.
Answer: to carefully weigh the first-mover advantages against the first-mover disadvantages and act accordingly.