Being first to initiate a particular strategic move can have a high payoff in all of the following EXCEPT when:
A. pioneering helps build up a firm's image and reputation and creates strong brand loyalty.
B. buyers remain strongly loyal to pioneering firms because of incentives and switching costs barriers.
C. there is a steep learning curve and when learning can be kept proprietary.
D. moving first can constitute a preemptive strike, making imitation extra hard or unlikely.
E. market uncertainties make it difficult to ascertain what will eventually succeed.
Answer: market uncertainties make it difficult to ascertain what will eventually succeed.