Bypassing regular wholesale/retail channels in favor of direct sales and Internet retailing can have appeal if:
A. it reinforces the brand, enhances consumer satisfaction, and results in lower prices to end users.
B. it can result in better coordination of the firm's direct sales activity to wholesalers and distributors
C. it can establish a retail frontal attack while efficiently managing its backward (defensive) sales orientation.
D. it combines the best of all sales channels and provides financial support to distribution allies.
E. it creates a channel conflict, thereby providing competitive improvisation.
Answer: it reinforces the brand, enhances consumer satisfaction, and results in lower prices to end users.