Management MCQ Marketing Management Chapter 15 Which of the following is a major threat facing the brick-and-mortar manufacturers when they add an e-commerce channel?

Which of the following is a major threat facing the brick-and-mortar manufacturers when they add an e-commerce channel?

Marketing Management Chapter 15

Which of the following is a major threat facing the brick-and-mortar manufacturers when they add an e-commerce channel?

A) It creates the possibility of a backlash from the existing intermediaries.
B) It increases the likelihood of product cannibalization.
C) Successful implementation leads to a significant increase in operational costs.
D) It significantly increases the resource requirements of the organization.
E) E-commerce channels often have low potential for attracting customers.

Answer:A

Management MCQ

Which of the following is a major threat facing the brick-and-mortar manufacturers when they add an e-commerce channel?

Which of the following is a major threat facing the brick-and-mortar manufacturers when they add an e-commerce channel?

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