A businessperson in Atlanta who wishes to develop a luxury pet kennel approaches the owner of the highly successful Pet Resort and Day Spa in Houston to see if the owner is interesting in franchising the Pet Resort brand. The Atlanta businessperson's goal is to
a. get venture capital from Pet Resort.
b. gain access to Pet Resort's tacit knowledge.
c. collude with Pet Resort to diminish competition in the kennel industry in Atlanta.
d. join in a vertical complementary alliance with Pet Resort.
Answer: gain access to Pet Resort's tacit knowledge.