A firm's mission
a. is a statement of a firm's business in which it intends to compete and the customers it intends to serve.
b. is an internally focused affirmation of the organization's financial, social, and ethical goals.
c. is mainly intended to emotionally inspire employees and other stakeholders.
d. is developed by a firm before the firm develops its vision.
Answer: is a statement of a firm's business in which it intends to compete and the customers it intends to serve.