Management MCQ
Strategic Management Chapter 3
In the television show Mad Men, Don Draper is in charge of the creative department at an advertising agency. He appears to spend most of his time drinking and relaxing, but occasionally he has a flash of insight that leads to a new ad campaign. He provides which valuable intangible resource?
In the television show Mad Men, Don Draper is in charge of the creative department at an advertising agency. He appears to spend most of his time drinking and relaxing, but occasionally he has a flash of insight that leads to a new ad campaign. He provides which valuable intangible resource?
In the television show Mad Men, Don Draper is in charge of the creative department at an advertising agency. He appears to spend most of his time drinking and relaxing, but occasionally he has a flash of insight that leads to a new ad campaign. He provides which valuable intangible resource?
a. trust
b. ideas
c. brand name
d. capacity to innovate
Answer: ideas
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