Quality affects competitive rivalry because a competitor whose products suffer from poor quality likely will _____________ until:
a. initiate more competitive actions; the firm returns to profitability.
b. initiate fewer competitive actions; the quality problems are corrected.
c. initiate more competitive actions; the quality problems are corrected.
d. advertise more; customers believe the quality had improved.
Answer: initiate fewer competitive actions; the quality problems are corrected.