Research shows that approximately _____ percent of a firm's profitability is explained by the industry and _____ percent is explained by the firm's characteristics and actions.

Research shows that approximately _____ percent of a firm's profitability is explained by the industry and _____ percent is explained by the firm's characteristics and actions.


a. 60; 40


b. 36; 20


c. 20; 36


Answer: 20; 36


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