The industrial organization (I/O) model argues that
a. the key factor in success is choosing the correct industry in which to compete.
b. the firm's internal resources and capabilities represent the foundation for development of a value-creating strategy.
c. the key to earning above-average returns is strategic flexibility.
d. the internal structure of the organization must match the industry in which it competes in order to earn above-average returns on investment.
Answer: the key factor in success is choosing the correct industry in which to compete.