Albertsons is one of the top three supermarket chains in the United States. It is searching for newways to attract the fickle U.S. consumer. As it looks to attract more customers to its stores, it has identified its competitors including smaller stores, such as Whole Foods Market and Aldi, and examined their strengths and weaknesses. Albertsons has conducted:

Albertsons is one of the top three supermarket chains in the United States. It is searching for newways to attract the fickle U.S. consumer. As it looks to attract more customers to its stores, it has identified its competitors including smaller stores, such as Whole Foods Market and Aldi, and examined their strengths and weaknesses. Albertsons has conducted:

Albertsons is one of the top three supermarket chains in the United States. It is searching for newways to attract the fickle U.S. consumer. As it looks to attract more customers to its stores, it has identified its competitors including smaller stores, such as Whole Foods Market and Aldi, and examined their strengths and weaknesses. Albertsons has conducted:



a.competitive mapping

b.a market audit

c.a SWOT analysis

d.a proactive audit

e.a competitive analysis



Answer: E


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