______ is a tactic in which an advocacy group actively tries to convince consumers not to purchase a company's product or service.
a.Lobbying
b.Public communications
c.Media advocacy
d.Product boycott
e.Market denigration
Answer: D
Management Chapter | Multiple Choice | Questions and Answers | Test Bank
a.Lobbying
b.Public communications
c.Media advocacy
d.Product boycott
e.Market denigration
Answer: D