Management MCQ
Management
Small manufacturers often are successful because Wal-Mart agrees to carry their products. If Wal-Mart does not like a price increase, it often will refuse to do business with the manufacturer. At this point, many small manufacturers will offer price reductions because they fear failure if they lose theWal-Mart account. The relationship between these small manufacturers and Wal-Mart can bedescribed as:
Small manufacturers often are successful because Wal-Mart agrees to carry their products. If Wal-Mart does not like a price increase, it often will refuse to do business with the manufacturer. At this point, many small manufacturers will offer price reductions because they fear failure if they lose theWal-Mart account. The relationship between these small manufacturers and Wal-Mart can bedescribed as:
Small manufacturers often are successful because Wal-Mart agrees to carry their products. If Wal-Mart does not like a price increase, it often will refuse to do business with the manufacturer. At this point, many small manufacturers will offer price reductions because they fear failure if they lose theWal-Mart account. The relationship between these small manufacturers and Wal-Mart can bedescribed as:
a.buyer dependent
b.relationship based
c.transformational
d.supplier dependent
e.none of these
Answer: A
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