Which of the following statements about cognitive maps is true?
a.Cognitive maps are simplified models of how consumers approach decision making.
b.Cognitive maps summarize the perceived relationships between current customers and potential customers.
c.Cognitive maps are designed to be used only under conditions of very low uncertainty.
d.Cognitive maps may help managers make more effective decisions regarding actions onthreats or opportunities.
e.Cognitive maps are often referred to as perceptual maps
Answer: D