In recent years, Proton has been using Lotus expertise in handling and steering. Proton bought Lotus to benefit the long run economy of scale. Even though Lotus maintains its name and brand, the top management of Lotus is actually Proton itself. This explains the theory of __________

In recent years, Proton has been using Lotus expertise in handling and steering. Proton bought Lotus to benefit the long run economy of scale. Even though Lotus maintains its name and brand, the top management of Lotus is actually Proton itself. This explains the theory of __________



A) Acquisition

B) Joint Ventures

C) Alliance

D) Conglomerates



Answer: A


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