After Mary's Gifts and Cards surveyed its customers, it discovered that its customers preferred the company's competition more than 70% of the time. The most frequently cited reason was customer service. This information will be most helpful to introduce to her employees during which stage of Lewin's change model?

After Mary's Gifts and Cards surveyed its customers, it discovered that its customers preferred the company's competition more than 70% of the time. The most frequently cited reason was customer service. This information will be most helpful to introduce to her employees during which stage of Lewin's change model?

After Mary's Gifts and Cards surveyed its customers, it discovered that its customers preferred the company's competition more than 70% of the time. The most frequently cited reason was customer service. This information will be most helpful to introduce to her employees during which stage of Lewin's change model? 



A. stabilizing
B. continuous improvement
C. unfreezing
D. changing
E. refreezing




Answer: D


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