Which of the following statements is NOT true?
A) Self-promotion is not a substitute for quality products.
B) Inferior products harm a firm's profitability and a nation's balance of payments.
C) Product liability transfers from the manufacturer to the retailer once the retailer accepts delivery of the product.
D) Quality-be it good or bad-will show up in perceptions about a firm's new products, employment practices, and supplier relations.
E) Legislation such as the Consumer Product Safety Act sets and enforces product standards by banning products that do not reach those standards.
Answer: C