SWOT analysis is a simple but powerful tool for:
A. gauging whether a company has a cost-competitive value chain.
B. sizing up a company's resources and capabilities, strengths and deficiencies, its market opportunities, and the external threats to its future well-being.
C. evaluating whether a company is in the most appropriate strategic group.
D. determining a company's competitive strength vis-à-vis close rivals.
E. identifying the market segments in which a company is strongly positioned and weakly positioned.
Answer: sizing up a company's resources and capabilities, strengths and deficiencies, its market opportunities, and the external threats to its future well-being.