Once a company has decided to employ a particular generic competitive strategy, then it must make such additional strategic choices, such as:
A. whether to focus on building competitive advantages.
B. whether to employ the element of surprise as opposed to doing what rivals expect and are prepared for.
C. whether to display a strong bias for swift, decisive, and overwhelming actions to overpower rivals.
D. whether to create and deploy company resources to cause rivals to defend themselves.
E. All of these.
Answer: All of these