The range of product and service segments that the firm serves within its market is known as the firm's:
A. horizontal scope.
B. vertical integration.
C. vertical scope.
D. product outsourcing.
E. joint venture partnership.
Answer: horizontal scope
The range of product and service segments that the firm serves within its market is known as the firm's:
A. horizontal scope.
B. vertical integration.
C. vertical scope.
D. product outsourcing.
E. joint venture partnership.
Answer: horizontal scope