The principal offensive strategy options include all of the following EXCEPT:
A. using a cost advantage to attack competitors on the basis of lower price or better product value.
B. using hit-and-run or guerrilla warfare tactics to grab sales and market share from complacent or distracted rivals.
C. launching a preemptive strike to secure an advantageous position that rivals are prevented or discouraged from duplicating.
D. pursuing continuous product innovation to draw sales and market share away from less innovative rivals.
E. initiating a market threat and counterattack simultaneously to effect a distraction.
Answer: initiating a market threat and counterattack simultaneously to effect a distraction.