One of the biggest strategic challenges to competing in the international arena includes:
A. ways to avoid the risks of shifting exchange rates.
B. ways to charge the same price in all country markets.
C. defining how many foreign firms to license to produce and distribute the company's products.
D. whether to offer a standardized product worldwide or a customized product offering in each different country market.
E. whether to pursue a global strategy or an intercontinental strategy.
Answer: whether to offer a standardized product worldwide or a customized product offering in each different country market.