The advantages of using a licensing strategy to participate in foreign markets include:
A. being especially well-suited to achieve scale economies.
B. being able to charge lower prices than rivals.
C. enabling a company to achieve first-mover advantages quickly and easily.
D. being able to leverage the company's technical know-how, appealing brand, or patents without committing their resources or capabilities to foreign markets.
E. being able to achieve higher product quality and better product performance than with an export strategy.
Answer: being able to leverage the company's technical know-how, appealing brand, or patents without committing their resources or capabilities to foreign markets.