Management MCQ Marketing Management Chapter 15 In a ________ marketing system, two or more unrelated companies put together resources or programs to exploit an emerging marketing opportunity.

In a ________ marketing system, two or more unrelated companies put together resources or programs to exploit an emerging marketing opportunity.

Marketing Management Chapter 15

In a ________ marketing system, two or more unrelated companies put together resources or programs to exploit an emerging marketing opportunity.

A) reverse flow
B) vertical
C) horizontal
D) lateral
E) forward flow

Answer:C

Management MCQ

In a ________ marketing system, two or more unrelated companies put together resources or programs to exploit an emerging marketing opportunity.

In a ________ marketing system, two or more unrelated companies put together resources or programs to exploit an emerging marketing opportunity.

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