Management MCQ Marketing Management Chapter 15 ______ is one of the sources of a spokesperson's credibility that refers to the specialized knowledge that he or she possesses to claim.

______ is one of the sources of a spokesperson's credibility that refers to the specialized knowledge that he or she possesses to claim.

Marketing Management Chapter 15

______ is one of the sources of a spokesperson's credibility that refers to the specialized knowledge that he or she possesses to claim.

A) Trustworthiness
B) Expertise
C) Acquaintance
D) Likability
E) Professionalism

Answer: B

Management MCQ

______ is one of the sources of a spokesperson's credibility that refers to the specialized knowledge that he or she possesses to claim.

______ is one of the sources of a spokesperson's credibility that refers to the specialized knowledge that he or she possesses to claim.

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