______ is an element of the marketing communications mix that involves people-to-people oral, written, or electronic communications that relate to the merits or experiences of purchasing or using products or services.

______ is an element of the marketing communications mix that involves people-to-people oral, written, or electronic communications that relate to the merits or experiences of purchasing or using products or services.



A) Personal selling
B) Sales promotion
C) Word-of-mouth marketing
D) Public relations
E) Advertising


Answer:C


Learn More :