When North Autos Inc. wanted to sell its cars in the country of Balvia, it lacked access to distribution channels and marketing expertise in the country. Thus, North Autos had to enter into a strategic alliance with a local automobile company to get access to the foreign partner's well-established distribution channels. Which of the following reasons for entering into a strategic alliance is best illustrated in this scenario?
A. increasing competitive intensity
B. accessing critical complementary assets
C. procuring additional capital investments
D. reducing differentiation of product and service offerings
Answer: accessing critical complementary assets