Which quadrant in the core competence-market matrix is the hardest to pursue?
A. building new core competencies to protect and extend current market position
B. building new core competencies to create and compete in markets of the future
C. leveraging core competencies to improve current market position
D. redeploying and recombining core competencies to compete in markets of the future
Answer: building new core competencies to create and compete in markets of the future