Competitor intelligence is
a. legally or illegally gained data about competitors' internal strategic processes and competitive decisions.
b. strategic information gained from industrial espionage targeting international competitors.
c. the data that the firm gathers to understand competitors' objectives, strategies, assumptions, and capabilities.
d. illegal to gather under the Sarbanes-Oxley Act.
Answer: the data that the firm gathers to understand competitors' objectives, strategies, assumptions, and capabilities.