What is most likely to happen if a firm relies too long on a competency without honing, refining, and upgrading as the firm and the environment change?
A. The firm's original core competency can turn from a liability into an asset.
B. The firm's organizational inertia can turn into its core rigidity.
C. The firm's competitive parity can turn into its competitive advantage.
D. The firm's culture can turn from a core competency into a core rigidity.
Answer: The firm's culture can turn from a core competency into a core rigidity.