Revenue (or yield) management is best described as:
A) a situation where management yields to labor demands.
B) a situation where the labor union yields to management demands.
C) a process designed to increase the rate of output.
D) allocation of scarce resources to customers at prices that will maximize revenue.
E) management's selection of a product mix yielding maximum profits.
Answer: D) allocation of scarce resources to customers at prices that will maximize revenue.