Two homebuilders are building homes in nearby subdivisions. One is offering 2,500-square-foothomes with two-acre yards. The other is offering similar-size houses with quarter-acre yards. The builder offering the smaller lots cannot keep up with demand. The builder offering the larger lots hasseveral unsold houses. The builder with the larger lots could use __________ to determine why hishomes are not selling.
a.proactive customer monitoring
b.consumer confidence forecasts
c.demographic information
d.reactive customer monitoring
e.a competitive analysis
Answer: D