Two homebuilders are building homes in nearby subdivisions. One is offering 2,500-square-foothomes with two-acre yards. The other is offering similar-size houses with quarter-acre yards. The builder offering the smaller lots cannot keep up with demand. The builder offering the larger lots has several unsold houses. The builder with the smaller lots most likely used __________ to determine what home buyers desired.
a.reactive customer monitoring
b.proactive customer monitoring
c.competitive analysis
d.environmental munificence
e.consumer confidence forecasts
Answer: B