In response to changes in the _____ component of its specific environment, McDonald's in Europe has installed iPods in its restaurants, introduced higher-quality coffee, and developed comfortable chairs.

In response to changes in the _____ component of its specific environment, McDonald's in Europe has installed iPods in its restaurants, introduced higher-quality coffee, and developed comfortable chairs.



a.supplier

b.customer

c.industry regulation

d.advocacy group

e.demographic



Answer: B


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