In the spring of 2007, Howard Schultz, the chairman of Starbucks, expressed his concern over the encroachment of fast-food operations into the coffeehouse business. Schultz is concerned with the _____ component of the specific environment of Starbucks.

In the spring of 2007, Howard Schultz, the chairman of Starbucks, expressed his concern over the encroachment of fast-food operations into the coffeehouse business. Schultz is concerned with the _____ component of the specific environment of Starbucks.



a.supplier

b.customer

c.industry regulation

d.advocacy groups

e.competitor



Answer: E


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