Rodeo Drive Cosmetics recently introduced a new acai berry lip balm. Nikhil, director of new product development, has just reviewed the dismal results. It appears that Nikhil's team did adequate research on the product's acceptance by consumers prior to its introduction and is equally troubled. Nikhil should
A. step down as director.
B. fire and replace the team lead as an example to others.
C. reward his team for their effort.
D. ignore the product failure.
E. demote the team leader.
Answer: C. reward his team for their effort