Conglomeration is defined as
a. the pricing technique where certain unpopular products of a company are priced lower than normal in order to increase their sale.
b. the strategy in which a company acquires other companies that deal with similar products or market segments.
c. the act of growing through unrelated diversification, essentially by acquiring companies in different industries.
d. the process in which one product of a company eats into the profits of another product of the same company.
Answer: C