Alpha Computing is a U.S. company that specializes in IT research. It has formed a joint venture with Microchips Inc., a Belgium organization that has a reputation for producing quality PCs. The two companies will work together to market laptops in China, sharing the risks and rewards of starting the new enterprise together. Alpha Computing and Microchips Inc. are partners in a(n)
A) global strategy.
B) franchising strategy.
C) import strategy.
D) export strategy.
E) strategic alliance.
Answer: E) strategic alliance.