For a best-cost provider strategy to be successful, a company must have:

For a best-cost provider strategy to be successful, a company must have: 



A. excellent marketing and sales skills in convincing buyers to pay a premium price for the attributes/features incorporated in its product.

B. resource strengths and competitive capabilities that allow it to incorporate upscale attributes at lower costs than rivals whose products have similar upscale attributes.

C. access to greater learning/experience curve effects and scale economies than rivals.

D. one of the best-known and most respected brand names in the industry.

E. a short, low-cost value chain.


Answer: resource strengths and competitive capabilities that allow it to incorporate upscale attributes at lower costs than rivals whose products have similar upscale attributes.


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