Pursuing continuous quality improvement as a uniqueness factor is sound because:
A. it can be perceived to add differentiation features for new buyers.
B. it can acknowledge the firm's strategic intent to compete aggressively.
C. it can often reduce product defects, improve economy of use, and result in more end-user convenience.
D. it always provides a competitive advantage.
E. it is a sound approach to drive profit enhancement.
Answer: it can often reduce product defects, improve economy of use, and result in more end-user convenience.