The biggest and most important differences among the competitive strategies of different companies boil down to:
A. how they go about building a brand name image that buyers trust and whether they are a risk-taker or risk-avoider.
B. the different ways those companies try to cope with the five competitive forces.
C. whether a company's market target is broad or narrow and whether the company is pursuing a competitive advantage linked to low cost or differentiation.
D. the kinds of actions companies take to improve their competitive assets and reduce their competitive liabilities.
E. the relative emphasis they place on offensive versus defensive strategies.
Answer: whether a company's market target is broad or narrow and whether the company is pursuing a competitive advantage linked to low cost or differentiation.