The external market opportunities which are MOST relevant to a company are the ones that:

The external market opportunities which are MOST relevant to a company are the ones that: 



A. can increase market share.

B. are reinforced by the overall business strategy and where the business model is appropriate.

C. match up well with the firm's competitive assets, offer the best prospects for growth and profitability, and present the most potential for competitive advantage.

D. qualify to correct its internal weaknesses and resource deficiencies.

E. are relevant for defending against the external threats to its well-being.


Answer: match up well with the firm's competitive assets, offer the best prospects for growth and profitability, and present the most potential for competitive advantage.


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Management Chapter 4

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