The strategic impetus for forward vertical integration is to:
A. gain better access to end users and better market visibility.
B. achieve the same scale economies as wholesale distributors and/or retail dealers.
C. control price at the retail level.
D. bypass distributors and dealers and sell direct to consumers at the company's website.
E. build a core competence in mass merchandising.
Answer: gain better access to end users and better market visibility.