Which of the following is typically the strategic impetus for forward vertical integration?
A. Being able to control the wholesale/retail portion of the industry value chain.
B. Fewer disruptions in the delivery of the company's products to end users.
C. Gaining better access to end users and better market visibility.
D. Broadening the company's product line.
E. Allowing the firm access to greater economies of scale.
Answer: Gaining better access to end users and better market visibility.