A "think local, act local" multidomestic type of strategy:

A "think local, act local" multidomestic type of strategy: 



A. is very risky, given fluctuating exchange rates and the propensity of foreign governments to impose tariffs on imported goods.

B. is usually defeated by a "think global, act global" type of strategy.

C. becomes more appealing the bigger the country-to-country differences in buyer tastes, cultural traditions, and market conditions.

D. is generally an inferior strategy when one or more foreign competitors are pursuing a global low-cost strategy.

E. can defeat a global strategy if the "think local, act local" multicountry strategist concentrates its efforts exclusively in those foreign markets which have superior resources.


Answer: becomes more appealing the bigger the country-to-country differences in buyer tastes, cultural traditions, and market conditions.


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