Cross-border alliances between domestic and foreign firms are more effective in:
A. building multiple profit sanctuaries than in forging a mutually supportive global strategy.
B. reducing supply chain costs than in reducing distribution costs.
C. helping establish a new beachhead of opportunity rather than in achieving and sustaining global market leadership.
D. helping the partners pursue a multidomestic strategy as compared to a global strategy.
E. helping the partners pursue a global strategy as compared to a multidomestic strategy.
Answer: helping establish a new beachhead of opportunity rather than in achieving and sustaining global market leadership.